tmp.academy

The Women Leading in B2B

Honest lessons and practical advice from women leading the way in B2B

This series celebrates the voices and experiences of women who are redefining leadership in B2B marketing.

Each session shines a light on how they navigate real-world challenges, balance vision with execution, and chart new paths forward—for their teams, their organizations, and the industry.

Including:

Leading through complexity and uncertainty
Building trust and credibility under pressure
Turning chaos into clarity across teams and strategy
Creating space for honest, peer-led conversations

Nominate a panelist

This series was created to bring forward the real stories behind leadership — not just what works, but how leaders navigate complexity, earn trust, and grow through the moments that aren’t always visible.

Kari Wiens
Managing Partner at tmp and host of the Women Leading in B2B series

On-demand sessions:

Session 1:

Shaping the future of B2B

Our first session shared powerful lessons on why women’s voices matter at the leadership table, and how to ensure they’re heard.

The conversation explored how psychological safety enables women to thrive, why sponsorship goes further than mentorship, and how confidence grows when leaders lean into their unique “superpowers.”

We also tackled the impact of AI, emphasizing that human-first skills like empathy, curiosity, and relationship-building are indispensable in guiding B2B strategy.

Panelists: Alice Crook, Splunk (Cisco) | Kit Haines-Bornheimer, Verizon | Nimmi Bhalla , Virgin Media O2 Business | Rachel Lockwood AWS

55 mins

Session 2

Leading through chaos

In this session, we brought together women leading in B2B marketing to explore how they created coherence in the face of growing complexity and economic pressure.

In the second session of our Women Leading the Way in B2B series, marketing leaders from Criteo, Workday, IBM, and Cognizant came together for a candid conversation. No slides. No buzzwords. Just real talk about what it takes to lead and make an impact in modern B2B marketing, where complexity is the new normal and chaos is the backdrop.

Panelists:

Charlotte Aspeheim Schmidt, Cognizant | Jill Cross, IBM | Michelle Frantino, Criteo | Vicky McNamara, Workday

55 mins

Session 3:

Leading with trust

In this session, we brought together women leading in B2B marketing to explore how they built trust when conditions were unpredictable and showed value when the pressure was high.

As 2026 began, B2B marketing leaders entered another year shaped by rapid change and rising expectations. Generative AI reshaped how we understand buyers and demonstrate impact, while economic and political uncertainty continued to challenge even the most seasoned teams.

Our panelists from AWS, Compass Datacenters, McKinsey & Company, and Autodesk shared how they're navigating not just business pressures, but the personal realities of leading through uncertainty. They offered an honest look at how they stayed centered, build resilient teams, and create cultures grounded in trust and transparency.

Panelists:
Zoe Hominick, AWS | Naeemah Philippeaux, McKinsey & Company | Jessie Wu, Autodesk | Frances Verdugo, Compass Datacenters

55 mins

Building Trust in High-Skepticism Markets

Hosted by Kari Wiens, we brought together four powerhouse marketing leaders from Demandbase, Commvault, Fortinet, and GitLab for a first-of-its-kind roundtable session of our Women Leading the Way in B2B  series. 

The conversation explored how they bring coherence to complexity — translating deep technical innovation into credible business outcomes — while proving impact when the pressure is high and the margin for error is small.

Read the highlights

SAN FRANCISCO

Panelists: Ami Tank – VP US Marketing, Fortinet | Rebecca Clayman – Senior Director, Brand, GitLab | Genelle Kunst – SVP Growth Marketing, Demandbase | Kristin Heisner – Senior Director, Partner Marketing, Commvault

Session 4:

Building trust in high-scrutiny markets

In this session, we brought together women leading in B2B marketing to explore how they're building trust in high-scrutiny markets, earning credibility with customers, and leading through uncertainty.

Buyers are more skeptical than ever. Every company is claiming to be AI-powered, innovative and transformational, making it harder than ever to build credibility. In this Women Leading in B2B discussion, marketing leaders from Intuit, Autodesk and Huntress share how they're building trust in high-scrutiny markets, earning credibility with customers and leading through uncertainty.

The conversation explores why buyers trust proof more than promises, how to build trust with customers, executive teams and your own people, and why credibility is earned through consistency, transparency and relationships.

Panelists:

Aishwarya Balamukundan, Autodesk | Aimee Schneider, Huntress | Kate Alderding, Intuit