tmp.Sports

Turning sports into B2B growth

Whether you are exploring your first sports opportunity or getting more from an existing portfolio, we connect sports investment to measurable business impact. 

Where are you in your sports journey?

Every investment should begin with the business question, not the rights package.

ENTERING SPORT

MAKE THE BUSINESS CASE BEFORE THE COMMITMENT

Clarify the role sport should play, explore the right opportunities and model what it will take to turn attention into growth.

 

ALREADY IN SPORT

FIND MORE VALUE IN YOUR PORTFOLIO

Benchmark performance, uncover underused assets and strengthen the evidence to renew, reshape or exit.

More than visibility

Sport connects attention, culture, technology and commerce. For B2B brands, that means a stage to demonstrate capability and turn shared experience into commercial action.

Earn attention

Reach priority customers in a context they genuinely care about.

Build connections

Show technology in action and create experiences buying committees remember.

Create momentum

Open doors into priority accounts and fuel meaningful sales conversations.

BUILD A BUSINESS CASE THAT STANDS UP IN THE BOARDROOM

Leadership needs more than media value and attendance figures. We combine partnership reporting, CRM insight and business context to answer the questions that decide whether investment moves forward.

Why should we make this investment?

What should it deliver for the business?

Should we renew, reshape or exit?

BENCHMARK YOUR SPORTS PORTFOLIO

Gain an independent view of how your partnerships perform against comparable B2B programmes and where more value can be found.

The tmp Sports ROI tool draws on tmp proprietary data and 61 industry benchmarks across rights, hospitality, media, campaigns and talent to produce a report you can use today.

Discover the growth potential of your sports portfolio

  • See where your portfolio outperforms comparable B2B programmes.

SERVICES BUILT AROUND YOUR B2B PLAN

Our sports specialists

Our team has built sports business cases and fan experiences at AWS and Microsoft across football, motorsport, basketball, golf and tennis. We’ve also activated brand partnerships within the Mercedes-Benz Formula 1 and Formula E teams. 
Start with a conversation about where your business is today and what you want sport to achieve.
Get in touch
Dylan-Bogg-TMP-teal

Dylan Bogg

Chief Creative Officer

Professional portrait by a brick doorway

André Campbell

Business Growth Leader

Ali-Hussain-TMP-teal

Ali Hussain

Chief Strategy & Solutions Officer

Get in touch
Picture5-1 Picture3 Picture7