Creating coherence in a chaotic world: The Marketing Practice becomes tmp
I joined The Marketing Practice as CEO at the start of this year. My thanks to the whole team for the energy, openness and trust they've shown me in my first months.
Designing the ideal B2B marketing team for a post-AI world
Contact Expansion Strategies for Modern B2B Marketing
How to combat waste in your paid media approach
Why partner ecosystems are the new GTM powerhouse
Modern Marketing for a Modern Buyer: Aligning with AI and the Buying Network
The state of B2B media in 2025: a year for outthinking your competition
From Influence to Impact: Investing in your brand to deliver results
The generative AI pricing opportunity
Beyond the click: how to future-proof your attribution strategy
