B2B marketing’s louder and more complex than ever — global teams, endless tools, shifting buyer behaviour, and constant pressure to prove ROI. In this 15-minute roundtable, tmp CEO James Clifton talks with Nathalie Dorricott (Palo Alto Networks), Tricia Stinton (Capgemini) and Claire-Louise Green (Adobe) about how they’re cutting through the noise and creating coherence in the chaos.
Together they explore how to align marketing and sales, connect brand and demand, and prove marketing’s value when budgets are tight. They discuss managing global complexity, balancing creativity with consistency, and using AI as a true thinking partner rather than a shortcut.
It’s a candid look at what it takes to create coherence in modern B2B marketing — turning strategy into shared direction, and activity into impact.
Watch the full 15-minute discussion to see how leading brands are getting it together.
Speakers:
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Nathalie Dorricott, Head of EMEA & LATAM Growth Marketing at Palo Alto Networks
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Tricia Stinton, Chief Marketing Officer, Cloud Infrastructure Services at Capgemini
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Claire-Louise Green, Vice President, Marketing, Adobe EMEA
- James Clifton, CEO, tmp
