I joined The Marketing Practice as CEO at the start of this year. My thanks to the whole team for the energy, openness and trust they've shown me in my first months.
Every client I've met talks about a giant shift in the past few years. Markets have sped up, fragmented, collided. The world’s become a more complex – and chaotic – place to do business.
That’s why we’ve re-engineered The Marketing Practice into something sharper, faster, more coherent. From today we are now tmp – built to help senior marketers deliver results in the chaos.
I'm proud of the work that the team has put into our new market positioning. But even more proud of the underlying transformation in the business.
We believe the answer to chaos lies in coherence. Connecting the moving parts – strategy, creative, media, data, and sales – so they don’t just run in parallel, but pull in the same direction. When that happens, revenue growth follows.
We’ve re-engineered our agency around this principle. From how our teams are structured, to the services we provide, to the way we partner with clients.
Our vision? To be the most referred revenue-generating partner for today's ambitious leaders of the world’s most significant companies. That’s a high bar, but it’s the only one worth aiming for.
To our clients, thank you for trusting us with your brand, your challenges and your ambitions. I’m looking forward to what we create together.
James Clifton
CEO, tmp
