The Women Leading in B2B

Session 3: Leading with trust — staying centered in a chaotic B2B world

As 2026 begins, B2B marketing leaders are entering yet another year shaped by rapid change and rising expectations. Generative AI is reshaping how we understand buyers and demonstrate impact, while economic and political uncertainty continues to challenge even the most seasoned teams.

In this session, we’ll bring together women leading in B2B marketing to explore how they’re building trust when conditions are unpredictable and showing value when the pressure is high. We’ll dig into how they set priorities, communicate clearly, and make confident decisions in an environment where certainty is increasingly rare.

We’ll hear from women at companies like AWS, Compass Datacenters, McKinsey & Company, and Autodesk who are navigating not just business pressures, but the personal realities of leading through uncertainty. They’ll offer an honest look at how they stay centered, build resilient teams, and create cultures grounded in trust and transparency — even when the pace doesn’t slow down.

They’ll share the turning points, lessons, career pivots, and leadership practices that have shaped their journeys, and how they’re lifting others as they rise. Expect a candid, practical, and energizing discussion for anyone leading in B2B today or aspiring to step into bigger leadership roles.

About the Women Leading the Way in B2B series

This series celebrates the voices and experiences of women who are redefining leadership in B2B marketing. Each session shines a light on how they navigate real-world challenges, balance vision with execution, and chart new paths forward—for their teams, their organizations, and the industry.