We're now at the sharp end of marketing's AI transformation, making changes that will set the direction for the next few years. So where are you placing your bets?

We started the conversion in San Francisco with CMOs from Okta, Check Point, Crowdstrike and Datadog.

Now continuing over dinner at Fixe, set in the heart of Austin, TX, this is an opportunity for a small group of B2B marketing leaders to compare notes on what's working best in their AI-rollouts and where they see the biggest risks.

We’ll kick things off with a handful of "thought starters" before opening up into a wider discussion among the whole group.

Starting the conversation will be:

• Jordan Slabaugh, Chief Marketing Officer at LeanDNA

• Thani Gopalakrishnan, Head of B2B Growth Marketing and Demand Generation at PayPal

• Matt Huser, Chief Growth Officer at Madison Industries 

Then we'll have two main discussion areas;

• Internal focus: experiences of rolling out AI adoption across marketing functions (sharing challenges and best examples between the group)
• External focus: how content & communications are changing based on new buyer  behaviors (including progress on grappling with AEO / the zero-click future)

There's some big decisions ahead. Let's tackle them together.

Venue = Fixe, 500 W 5th St, Austin, TX 78701, United States

Spaces are limited - register now to secure your spot.