The discussion will span personal career journeys, leadership lessons from navigating disruption, and what it takes to build trust-driven brands in an AI-powered, cyber-first world offering candid insight into what defines the next generation of CMO leadership.
In an era where AI, cyber risk, and trust increasingly shape brand value and business outcomes, marketing leaders are stepping into new territory as stewards of credibility, reputation, and growth.
The session will also feature a Bloomberg News Editorial briefing with Tom Giles, Senior Executive Editor, Global Technology, Lynn Doan, Managing Editor for Cybersecurity Coverage, and Margi Murphy, Reporter Covering Cybersecurity and Surveillance, on what RSAC isreally signaling for cybersecurity marketers separating lasting trends from passing noise.
4:05–4:25 PM | What RSAC Is Really Telling Us: A Bloomberg News Editorial Briefing With:
Tom Giles, Senior Executive Editor, Global Technology, Bloomberg News
Lynn Doan, Managing Editor for Cybersecurity Coverage, Bloomberg News
Margi Murphy, Reporter Covering Cybersecurity and Surveillance, Bloomberg News
4:25–5:30 PM | How to Grow a CMO — Live Podcast Recording With:
Jennifer Johnson (CMO at CrowdStrike),
Sara Varni (CMO at Datadog),
Brett Theiss (CMO at Check Point Software), and
Shannon Duffy (CMO at Okta)
5:30 PM | Networking, drinks, and canapés at Dragon Horse for Networking, Drinks, and Canapés (917 Folsom Street, San Francisco).
Register to Attend
This event is designed for client-side B2B marketing leaders. Seats are limited, and we’ll confirm registrations to ensure the event is tailored to the right audience.
Listen up!
How to grow a cmo
What does it take to be a successful B2B CMO in today's ever more complex world? In this podcast, we speak to B2B marketing leaders across the globe to understand the skills, experience, and leadership needed to make a successful CMO.
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