How to Grow a CMO: Live at Soho's Century Club

Watch the full recording from our live panel

 

Join marketing powerhouses Tricia Stinton (Capgemini), Rachel Lockwood (AWS), Leah Silverlock (AMEX GBT), and Brendan McCarthy (Criteo) as they go live in London to tackle the chaos of today’s marketing landscape. Hosted by Ali Hussain (tmp).

From career-defining lessons to practical strategies for navigating market pressures, our speakers share insights to supercharge your next annual planning cycle. Their expertise spans brand strategy, communications, enterprise marketing, and driving measurable business impact.

Watch the episode to discover:

  • How to embrace chaos and trust yourself

  • Why there’s no single path to success

  • How AI is a tool, not a threat

  • Why annual planning should be fluid, not fixed

  • How problem-solving, storytelling, and celebrating wins create measurable impact across the business

 

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Build a plan your CFO will actually back

The Annual Planning Toolkit gives you the frameworks, models and templates to prove marketing’s value, align teams, and build financially credible plans. It shows what good looks like at every stage — with guidance on AI, metrics, and balancing short-term pipeline with long-term growth.

Download the toolkit

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How to grow a cmo

What does it take to be a successful B2B CMO in today's ever more complex world? In this podcast, we speak to B2B marketing leaders across the globe to understand the skills, experience, and leadership needed to make a successful CMO.

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