Plans that hold up under pressure
Have you heard the phrase, “Fail to plan, plan to fail?” For senior marketers, this will be even more true in 2026. AI is reshaping how teams work. Chief Financial Officers aren’t convinced of marketing’s viability. Buyers are making decisions in places you can’t always track.
You need a way to turn all that pressure into realized potential. That’s where the 2026 Annual Planning Toolkit comes in. It offers a valuable set of resources and insights to guide you towards concise, high-impact planning decks and irrefutable ways to financially prove that marketing deserves its share of budget.
What’s inside the toolkit?
- A clear framework to build plans that align teams and priorities.
- Guidance to make your plan financially credible in the boardroom.
- A practical template showing what good looks like at every stage.
- Considerations for AI, metrics, and balancing pipeline now with growth later.