Inside the Work: The problem with proving marketing worked
There’s a question that anyone working in B2B marketing will have heard more than once:
AI in paid media: where it helps, where it hurts, and what guardrails B2B marketers need
Season 6, Episode 10: Amy Messano, CMCO at Thomson Reuters: Listening, reinvention, and trusted innovation
The Changing Role of the Marketing Leader
Season 6, Episode 9: Abby Gabriel, CMO of North America, at Schneider Electric: Mission-led leadership, business partnership, and breaking mental ceilings
Retargeting for long B2B sales cycles: how to sequence messaging across search, social, and programmatic
No impact. No fee. A new commercial model.
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Season 6, Episode 8: David Crozier, CMO at Appian: Simplicity, storytelling, and customer connection
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Season 6, Episode 7: Anthony Pappas, CMO at DXC Technology: Creative roots, collaboration, and courageous leadership
Inside the Work #2: Why great lead generation doesn't end when someone downloads your content
