tmp, a leading US and global B2B marketing agency, has been recognized with eight industry awards across The Drum Awards Americas, the ANA B2 Awards and the Communicator Awards for work delivered in partnership with Thomson Reuters and CFM International.
With US headquarters in Denver, UK headquarters in London, and teams across North America and EMEA, tmp helps enterprise organizations solve complex B2B growth challenges through integrated brand, demand generation, media, partner, and account-based marketing programs.
The award-winning work reflects tmp's commitment to helping leading technology, professional services and industrial brands build awareness, accelerate demand and drive measurable business outcomes.
Modern B2B growth requires more than isolated campaigns. Buyers are harder to reach, purchasing decisions involve larger buying groups, and organizations need brand, demand, media and sales activation working together.
As a global B2B marketing agency, TMP helps enterprise brands connect brand and demand through integrated marketing programs spanning:
- Brand strategy and positioning
- Demand generation
- Account-based marketing (ABM)
- Global media planning and activation
- Product launches and go-to-market strategy
- Creative and content development
- Marketing measurement and optimization
The latest awards recognize this approach in action.
Thomson Reuters: CoCounsel Launch – Winning Trust in the Age of AI
Thomson Reuters launched CoCounsel with a bold product launch campaign designed to overcome professionals' reluctance to trust AI in high-stakes work. By making trust the center of the story, the campaign repositioned CoCounsel as AI professionals can rely on when they have to get it right.
Dramatic creative, immersive event activations and a full-funnel media strategy helped establish Thomson Reuters as an AI innovator and delivered standout impact in a crowded market.
The campaign generated more than 2,000 new leads, $13 million in pipeline and $6 million in closed-won revenue, accelerating Thomson Reuters' AI-driven growth.
Awards received:
The Drum Awards Americas
🥈 Creative Innovation🥈 Professional Services
ANA B2 Awards
🥈 Product Launch or Relaunch
CFM International: Brand Evolution
CFM International reimagined its brand to reflect innovation and unity, breaking aerospace visual conventions with a bold, impressionistic identity inspired by its fan blades. Designed to capture the elegance of engine components, the poetry of motion and the spirit of innovation, the new identity created a distinctive platform for the brand.
The launch at the Paris Air Show was supported by a carefully planned media strategy designed to make an immediate splash. Physical and digital installations appeared across key arrival hubs, including Charles de Gaulle Airport and Gare du Nord station, alongside billboards at event gates, crosswalks along major foot traffic routes and a specialized design for the CFM chalet.
The combination of a striking new visual identity and targeted media approach delivered immediate lift in recognition and positive sentiment, achieving a 93% recall rate among audiences at the event.
Awards received:
ANA B2 Awards
🥉 Corporate Identity Program
Communicator Awards
🥇Brand Book or Style Guide
🥇Out-of-Home & Environmental (B2B)
🥇Campaign: Business-to-Business
🥇Campaign: Brand Redesign or Refresh
About tmp
TMP is a US and global B2B marketing agency helping enterprise brands solve complex B2B growth challenges through brand strategy, demand generation, account-based marketing, media, creative and measurement. With US headquarters in Denver, UK headquarters in London and teams across North America and EMEA, tmp works with leading B2B technology, professional services and industrial brands.
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