We’re pleased to share that tmp has been ranked in the top-ten in the B2B Marketing US Agencies Benchmarking Report 2026, alongside a top-five position in both the Brand Specialist and Demand Generation Specialist categories.
For us, the most significant part of the result is that top-five position for both Brand and Demand specialisms.
Many agencies are recognised for building brands. Others are known for demand generation. As a global B2B media agency, we’ve spent years helping clients connect both disciplines, creating strategies that build long-term awareness while delivering measurable pipeline and revenue growth. Our position as a top-five agency in both categories reflects that approach.
Put simply, combining Brand and Demand means more sales today, and a better selling environment tomorrow.
You can download the full report here:
https://www.b2bmarketing.net/reports/best-b2b-marketing-agencies-us-2026/
Bringing coherence to increasingly complex buying journeys
The best way to show what it means to combine Brand with Demand is by example. This Benchmark Report result comes at the same time as tmp and Thomson Reuters' CoCounsel Launch has been shortlisted for a B2 and Drum Americas award. See how the program has been breaking company records here: Building Trust in AI Adoption | Thomson Reuters CoCounsel Launch | tmp
B2B buying has become significantly more complex over the last decade. Buying groups are larger, sales cycles are longer and the number of channels influencing purchase decisions continues to grow. Buyers move between search, social, analyst content, peer recommendations, events and increasingly AI-powered discovery platforms before they ever engage with a sales team.
For marketers, that creates a challenge. Every platform, channel and stakeholder generates another signal, another source of insight and another opportunity for strategy to become fragmented.
At tmp, we describe this challenge as moving organisations from chaos to coherence.
That means helping clients make sense of increasingly complex buying journeys and creating strategies that connect brand building, media, demand generation, ABM and sales activation into a single commercial growth engine. Rather than treating those disciplines as separate workstreams, we focus on how they work together to create visibility, build preference, generate demand and accelerate revenue.
Building brands that buyers remember
As AI-generated content and automated marketing become more common, distinctiveness is becoming more valuable.
The brands that outperform are rarely the loudest. They’re the ones buyers remember when a need emerges, a shortlist is formed or a buying group starts evaluating options.
That’s why we continue to invest heavily in strategy, creativity and media approaches that help our clients stand apart from category conventions. Whether we’re helping an established enterprise brand reposition for growth or supporting a challenger brand entering a competitive market, the objective is the same: create brands, campaigns and experiences that build memory, meaning and commercial advantage over time.
Our ranking among the leading Brand Specialist agencies in the US reflects both the importance of that work and the results it continues to deliver for our clients.
Connecting media investment to commercial growth
As a media agency, we’ve always believed that media should do more than generate activity.
The role of media is to create the conditions for growth. Sometimes that means building visibility and familiarity long before a buying decision is made. Sometimes it means engaging priority accounts through ABM programmes, activating buying groups across multiple channels or helping sales teams convert demand into pipeline.
The challenge for many B2B organisations is that these activities are often managed separately, measured differently and optimised in isolation.
Our focus is bringing them together.
By connecting media, ABM, sales activation and measurement into a single strategy, we help clients create a clearer path from market visibility to pipeline creation and revenue growth. That’s particularly important as buying journeys become more fragmented and AI-driven discovery continues to reshape how buyers research, evaluate and shortlist suppliers.
Being recognised as one of the leading Demand Generation Specialist agencies in the report reflects that commitment to helping clients generate demand, build pipeline and deliver measurable commercial impact.
A reflection of the agency we’re building
While we’re proud to be ranked among the top B2B marketing agencies in the US, we’re even more encouraged by what the specialist rankings represent.
They reflect a media agency that believes creativity and commercial performance are inseparable. An agency that sees brand and demand as complementary forces rather than competing priorities. And an agency that helps clients navigate complexity by bringing greater clarity, focus and coherence to their growth strategy.
We’re proud of the recognition and we’re even more excited about what’s next.
