In the first ever live edition of How to Grow a CMO, we bring together four heavyweight marketing leaders to unpack career journeys, the realities of modern B2B marketing, and how to survive (and improve) annual planning season. Host Alastair Hussain interviews:
- Carolyn Henry - Regional CMO of the Americas at Intel, leading 60+ marketers across consumer, commercial, gaming, data centre, AI, telco and enterprise, and a board member of the Silicon Valley Education Foundation.
- Kelly Waldher - CMO at Palo Alto Networks, responsible for global brand, demand, field and comms, formerly CMO at Zendesk with prior leadership roles at Google, Microsoft and Qualtrics, and an HBS MBA.
- Negin Kamangar - a career CMO with 20+ years in high-growth SaaS, including leading Parchment through an $835m acquisition by Instructure, now also a limited partner at Stage 2 Capital and a Chicago Booth MBA.
- Jon Miller - co-founder of Marketo and Engagio, now building a new stealth AI-era marketing platform. He writes extensively on LinkedIn about buying groups vs MQLs, brand as a revenue driver, and hosts the Marketing on the Rocks video series.