Craig Johnson joins tmp as Executive Vice President for US Operations and Media

19th September 2025

We’re excited to announce the appointment of Craig Johnson as our new EVP for US Operations and Media. The appointment is a key milestone in expanding our presence in the United States and driving global growth.

In his new role, Craig will lead the expansion of our US business, strengthen our growing media partnerships, and bring innovative solutions to our clients. He will also focus on aligning US operations with our global network – combining local expertise with international perspective.

With extensive experience across technology, strategy, and operations, Craig has a proven track record of developing solutions that support clients’ long-term revenue growth. He will also play a central role in expanding our Denver operations, building a results-driven team committed to creating measurable impact for clients.

Commenting on his appointment, Craig said:

“The US represents a huge opportunity for the agency, and I’m excited to step into this role at such a pivotal moment. We have strong global momentum, with new clients onboard, award-winning projects for the likes of Cohesity and T-Mobile, and supporting the launch of Criteo’s ‘For the Love of Commerce’ brand at the Cannes Lions International Festival earlier this year.

“For me, success comes from building trusted client relationships and working side by side to create brands that deliver now and fuel future growth. By combining tech, strategy, data, media, and sales, we can deliver creative solutions that really move the needle - supported by a positive, collaborative team culture.”

tmp CEO, James Clifton, added:

“Over the course of the last few years markets have sped up, fragmented, collided. The world’s become a more complex and chaotic place to do business. In response, we’ve re-engineered and transformed our agency.

“From how our teams are structured, to the services we provide, to the way we partner with clients – tmp is an agency built to create coherence in a chaotic world, and I’m more than confident Craig has what it takes to deliver on our vision for the US market.

“His track record and passion for building strong client partnerships, whilst delivering impactful solutions makes him the ideal leader to help take our business forward.”

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