On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco.
Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand – and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One.
