Live webinar

The Women Leading in B2B

Honest lessons and practical advice from four women leading the way in B2B

Tuesday 21 October 2025

11:00 AM EST | 8:00 AM PST | 5:00 PM CET | 4:00 PM GMT

Watch on demand

Session two: Leading through chaos

Honest lessons and practical advice from women steering some of the world’s biggest brands through today’s B2B challenges.

This isn’t another panel about strategy slides or buzzwords. It’s a conversation with VPs of Marketing from companies like Criteo, Workday, IBM, and Cognizant—leaders who are in the trenches of modern B2B marketing, where complexity is the new normal and chaos is the backdrop.

Economic uncertainty, geopolitical volatility, societal fragmentation, and the dizzying pace of AI are reshaping how B2B works. Buying cycles are slower, budgets are tighter, and expectations are higher. In this webinar, we’ll explore how these women are creating coherence in the midst of that chaos: aligning teams, building resilience, and earning trust while still delivering impact.

We’ll hear about their journeys—the inflection points, lessons learned, career pivots, and what they’re doing to lift others as they rise. The conversation will be candid, practical, and energizing: a space for current and aspiring marketing leaders to connect, learn, and leave with a new perspective.

About the Women Leading the Way in B2B series
This series celebrates the voices and experiences of women who are redefining leadership in B2B marketing. Each session shines a light on how they navigate real-world challenges, balance vision with execution, and chart new paths forward—for their teams, their organizations, and the industry.

Available on-demand

Session 1: Women leading in B2B

Honest lessons and practical advice from four women leading the way in B2B

Our first session shared powerful lessons on why women’s voices matter at the leadership table, and how to ensure they’re heard. The conversation explored how psychological safety enables women to thrive, why sponsorship goes further than mentorship, and how confidence grows when leaders lean into their unique “superpowers.”

We also tackled the impact of AI, emphasizing that human-first skills like empathy, curiosity, and relationship-building are indispensable in guiding B2B strategy.

Panelists: Alice Crook, Senior Director, Head of EMEA Marketing, Splunk | Kit Haines-Bornheimer, Strategic Messaging and ABM Practice Alignment Lead, Global Enterprise and Public Sector, Verizon | Nimmi Bhalla, Director of Business Marketing, Virgin Media O2 Business | Rachel Lockwood, Global Marketing Director Partner and Marketplace, AWS

thumb
55 mins
|