Agenda:

1.30-2.00pm Registration & welcome drinks

2.00 - 2.10pm Introductions

2.10-2.40pm For the Love of Commerce: How AI and Emotion Can Coexist in Modern Marketing with Brendan McCarthy, CMO, Criteo

Brendan will share how his “When they Zig, we Zag” philosophy inspired the company’s bold brand transformation. In a world obsessed with AI, Criteo chose to lead with love. Discover how “For the love of commerce” blends data, creativity, and emotion to redefine modern marketing.

2.40-3.45pm How to Grow a CMO: the interview panel

A live recording for our long-running podcast. We'll hear about personal career journeys, share advice on responding to the current environment, and look at recommendations to feed into your next annual planning cycle.

Our guests:

• Tricia Stinton: Tricia is the CMO for Cloud Infrastructure Services at Capgemini. A commercially driven B2B marketing leader, she brings deep experience from global, matrixed organizations including Accenture and Cognizant. Tricia is known for her strategic clarity, collaborative leadership, and ability to align marketing with business outcomes—integrating ABM, sales enablement, and communications to deliver measurable, client-focused growth.

• Rachel Lockwood: Rachel is the Global Marketing Director at AWS, bringing over 20 years of experience in enterprise software and services. A results-driven marketing leader, she combines strategic vision with hands-on execution to deliver impactful, customer-focused marketing programs that drive growth and strengthen brand presence worldwide.

• Leah Silverlock: Leah leads global brand communications at American Express Global Business Travel, overseeing creative campaigns, social media, reputation management, and strategic messaging. She drives transformational change in marketing and brand identity, enhancing global presence while building collaborative, cross-functional systems that strengthen the company’s impact and reputation worldwide.

• Brendan McCarthy: Brendan McCarthy is Chief Marketing Officer at Criteo, the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. He leads Criteo’s Marketing and Communications organization, shaping the company’s brand strategy and market presence. With more than 20 years of experience, Brendan has transformed corporate reputations and brands at companies including Nielsen and Edelman - blending data, creativity, and thought leadership to deliver measurable business impact.

3.45-4.00pm Break

4.00-4.20pm Career prospects for B2B marketers, with Paul Everett (tmp) and Karen Lloyd (Armstrong Lloyd)

4.20-4:50pm In today’s world of chaos, earning trust is a pre-requisite for B2B Brands, with Ally Bancroft (tmp) and Leah Silverlock (Amex GBT)

4.50-5:00pm Conclusions

5:00-7:00pm Networking drinks reception

Join us in the Club Lounge for drinks, canapés and networking.