From implementing AI operating models and adapting to buying groups, to moving beyond legacy MQL thinking, rebuilding brand investment, optimising for GenAI search, and repositioning solutions as AI-enabled platforms, the pressure on marketing teams is coming from every direction.

Watch a sharp, insightful introduction from our Chief Client Officer, Anna Hutton, who sets the tone to the conversations that follow below, featuring further perspectives from marketing leaders at PwC, Westcon-Comstor, and tmp.

Catch the highlights below.