Relentless innovation Cohesity; a vibrant world for cybersecurity

To claim Cohesity’s combined status as the new #1 in AI-powered data security, they needed a full rebrand and a launch that would make an impression.

Las Vegas takeover

Spanning four days and spread across six venues along the strip.

30 million

impressions

Historically, the cybersecurity category has been driven by fear: cold colors, clinical visualizations, and the looming notion that it’s only a matter of time.

As Cohesity and Veritas finalized their merger, they knew they needed to energize their top-tier customer base and establish their new #1 status. The opportunity? To present the unification of their brands as the beginning of a new era.

A brighter world

Evolving from Cohesity’s legacy green, the color palette lends an exciting sharpness and alertness to cybersecurity while accentuating Cohesity’s position as an innovative protector.

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A Grounded Voice

Bold type treatments and organic verbalization of subject matter like data, threats, and vulnerabilities cut through the highly technical language of the security space, while conveying Cohesity’s relentlessly innovative nature.

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A bold metaphor

Our stakeholders showed a clear preference for brand systems with a sense of real-world physicality. By mixing a slick 3D look-and-feel with dashes of organic silhouettes and patterns of movement, we created a brand system unlike anything else in market.

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How it went

The new Cohesity debuted at AWS re:Invent 2024, the world’s biggest cloud technology conference, with a Las Vegas takeover. Spanning four days and spread across six venues along the strip, touchpoints included:

  • The Harry Reid Airport

  • A fleet of 10 wrapped vehicles

  • The Venetian

  • The AWS Expo Wall

Together, these executions reaped approximately 30 million impressions.  

But more significantly, we equipped Cohesity with a brand that turns the ever-threatening cybersecurity landscape into a vibrant, energetic world that galvanizes professionals and inspires innovation.