Honest lessons and practical advice from women steering some of the world’s biggest brands through today’s B2B challenges.
As 2026 begins, B2B marketing leaders are entering yet another year shaped by rapid change and rising expectations. Generative AI is reshaping how we understand buyers and demonstrate impact, while economic and political uncertainty continues to challenge even the most seasoned teams.
In this session, we bring together women leading in B2B marketing to explore how they’re building trust when conditions are unpredictable and showing value when the pressure is high. We’ll dig into how they set priorities, communicate clearly, and make confident decisions in an environment where certainty is increasingly rare.
You’ll hear about their journeys—the inflection points, lessons learned, career pivots, and what they’re doing to lift others as they rise. The conversation is candid, practical, and energizing: a space for current and aspiring marketing leaders to connect, learn, and leave with a new perspective.
About the Women Leading the Way in B2B series
This series celebrates the voices and experiences of women who are redefining leadership in B2B marketing. Each session shines a light on how they navigate real-world challenges, balance vision with execution, and chart new paths forward—for their teams, their organizations, and the industry.
Catch up on the series:
Watch Session 1 and Session 2 on demand.