On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michelle Cooper, CMO at NiCE.
Michelle reflects on growing up in a military family, moving between cities, schools and countries, and how that early exposure to change shaped her adaptability and confidence as a leader. She discusses the values instilled by her parents, the importance of trusting yourself earlier, and the moment an internship at Texas Instruments Software sparked her interest in the intersection of marketing and technology.
They also explore the evolving role of the CMO, from proving marketing’s business impact to building systems that can scale. Michelle shares why she sees marketing as a growth engine, how NiCE is using AI to transform customer experience, and why marketers need to stay closely connected to product, data and business outcomes.