tmp.academy: AI

AI, FROM PRINCIPLE
TO PRACTICE

There's been a lot of hype surrounding AI, so we figured it was time to make it real.

Catch up on our AI presentations below to explore cutting-edge techniques, advance cross-functional partnerships, examine real-world success stories and, above all, get inspired. 
Workshop tutorial

Gen AI & Creative Techniques

How creatives can use AI to think bigger, move faster, and stay human

What you’ll discover:

  • Two core ways creatives use AI: to expand ideas and collaborate seamlessly.
  • How AI supports ideation, concepting, content creation, and visualisation.
  • Real examples from live client projects.
  • Best practices for using AI as a creative partner—from prompt writing to tool selection.
55 mins
|
Strategy & frameworks

Augmented Intelligence

The power of AI for ABM at scale

You’ll learn:

  • How AI is powering a shift from traditional ABM to scalable, always-on programs.
  • Ways AI enhances targeting, personalisation, and multichannel campaign orchestration.
  • Real-world examples of programmatic ABM in action—from audience expansion to measurement.
  • How to structure your tech, data, and teams to balance AI and human expertise.
<40 mins
|
Tool demo & showcase

AI Incubator

Exciting tools for B2B marketers

You’ll see:

  • A curated list of AI tools supporting B2B marketing across insight, content, and performance.
  • Real examples of how these tools perform in live campaigns.
  • Pros, cons, and key watchouts—where AI adds value and where humans are still essential.
  • A practical mindset for testing, learning, and sharing before scaling.
80 mins
|
Strategy & frameworks

Accelerating media performance

Using AI to improve effectiveness, efficiency & accountability

  • What you’ll discover:

    • Where AI is delivering real value in media planning, activation, and measurement.
    • How agencies are using AI to automate research, optimise performance, and personalise at scale.
    • Real-world results from TMP’s AI experiments.
    • Key trends and future directions for AI in media—from connected TV to predictive audiences.

<60 mins
|
Podcast

Standing out from the AI 'blandscape'

How to market your AI propositions

Join our special podcast episode with speakers:

  • Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters
  • Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce
  • Jen Wright, Founder of Rascal Ventures
  • Alastair Hussain, SVP Strategy at TMP.

Hear how they tackle the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?

52 mins
|

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