In this session, we brought together women leading B2B marketing at Splunk, AWS, Virgin Media O2 and Verizon to explore how they're navigating a profession that's changing faster than ever.
The conversation covers how today's marketing leaders are balancing short-term revenue goals with long-term growth, creating environments where teams can experiment and learn, and helping the next generation of women build confidence, find their voice and grow into leadership. The panel also discusses the opportunities AI creates for marketers, why human judgment and authenticity matter more than ever, and the practical lessons they've learned throughout their own careers.
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Nimmi Bhalla, Director of Business Marketing, Virgin Media O2 Business
Kit Haines-Bornheimer, Strategic Messaging and ABM Practice Alignment Lead, Global Enterprise and Public Sector, Verizon
Rachel Lockwood, Global Marketing Director Partner and Marketplace, AWS
Alice Crook, Senior Director, Head of EMEA Marketing