On this episode of How to Grow a CMO, host Alastair Hussain is joined by Anthony Pappas, Chief Marketing Officer at DXC Technology.
Anthony’s route to marketing leadership was shaped as much by growing up around New York’s creative industries as it was by his professional career. In their conversation, he reflects on the lessons he learned from playing baseball, how a childhood surrounded by film, art and music influenced his creative outlook, and the extraordinary story of how his father nearly became the guitarist in KISS. He also shares how his perspective has shifted from believing hard work leads to success, to placing greater importance on purpose, presence and enjoying the journey.
They also discuss Anthony’s journey from graphic design into marketing during the early days of the internet, and why he sees striking similarities between that period and today’s AI revolution. Anthony explains how he is reshaping marketing at DXC to operate as a more connected global team, why marketers need to actively experiment with AI rather than simply talk about it, and how the technology can amplify rather than replace human expertise. Along the way, he shares why listening, communication and understanding what people truly need remain some of the most important skills in both marketing and leadership.