On this episode of How to Grow a CMO, host Alastair Hussain is joined by Antonia Wade, Global Chief Marketing Officer at PwC.
Antonia reflects on the perspective and values she gained from her father, the importance of doing what you say you will do, and why leaders must support the human as well as the employee. They also explore Antonia’s unconventional journey from architecture and the Y2K project at the London Stock Exchange into marketing, and why successful CMOs must combine creativity with commerciality, resilience and pragmatism.
Antonia shares her approach to leading marketing transformation, demonstrating the value of brand, and preparing teams to embrace AI through experimentation, training and clear guardrails. Along the way, she explains why marketing should make money rather than simply cost money, and why technology may change how marketers work without changing what marketing is ultimately there to achieve.