On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michael Atalla, Chief Marketing Officer at UiPath.
Michael reflects on how his father’s career in engineering sparked an early fascination with technology, from creating stories on a Macintosh computer to teaching himself to code. He discusses how competitive swimming helped him manage ADHD, the work ethic he learned from his family, and why senior leaders have a responsibility to speak openly about neurodiversity and different working styles.
They also explore Michael’s unconventional journey from engineer to marketer, the importance of translating complex technology into compelling customer stories, and how AI is transforming both automation and the audiences marketers need to reach.
How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com