On this episode of How to Grow a CMO, host Alastair Hussain is joined by Prachi Gore, Chief Marketing Officer at Asana.
Prachi reflects on how her grandfather instilled in her a strong sense of independence, and how moving beyond engineering led her to discover marketing’s balance of analytical thinking and creativity. She also discusses learning to take bigger risks and why failure can be more rewarding than staying safely on course.
They explore Asana’s transformation into a multi-product company, the importance of breaking down silos between marketing, sales and product, and why marketers must retain their focus on customer value. Prachi also explains why trying to do everything at once is the worst possible strategy, and why effective planning requires difficult trade-offs.