We’ve launched a new contract option for tmp clients that guarantees the ROI of our program. If we don’t achieve the agreed target, we’ll give our fee back.
It’s a bold commitment, but we believe this level of accountability represents the future of marketing services. Because if an agency is confident that its work will deliver meaningful commercial impact, it should be prepared to stand behind it.
The guarantee is underpinned by our AI-enabled tmp.ROI model, designed to identify where marketing can make the greatest commercial difference and forecast the potential return.
The model has taken six months to build. Six months, plus 25 years’ experience. Plus data from more than 5,000 campaigns and over 200 industry benchmarks.
Together, these inputs allow us to move beyond broad promises of growth and build a clear, evidence-based view of the impact a marketing program could deliver.
You can take the initial assessment here.
When we launched our Chaos to Coherence journey last year, we defined the ultimate proof of Coherence as: “Faster impact, measurable ROI and clear influence on revenue.”
Now, we have the commercial model to prove it.
B2B marketing has become more complex. Teams are navigating fragmented buying journeys, disconnected technology, greater pressure on budgets and growing expectations from the board.
In that environment, activity isn’t enough. Marketers need to demonstrate how their investment contributes to business performance, whether that means increasing market share, accelerating pipeline, improving deal value or unlocking more revenue through partners.
Agencies have spent the last 20 years talking about delivering growth. With the confidence provided by the tmp.ROI model, we’re ready to put our money where our mouth is.
It’s also directly connected to our mission: to become the most referred revenue-generating partner for ambitious leaders at the world’s most significant companies.
Our clients are already speaking the language of commercial impact. It’s time agency contracts caught up.
We want to encourage greater bravery in B2B marketing. That’s why this contracting approach is designed for the biggest bets: the ambitious programs capable of creating meaningful and measurable change.
That could mean brand building designed to add 10% to market share. ABM that trebles average deal values. Or a partner program that enables your channel to sell twice as much next year.
The process begins with the tmp.ROI assessment. It helps identify the commercial outcomes with the greatest potential and provides inspiration for the areas of ROI we could focus on together.
We’ll then build a detailed, tailored ROI model around your business. That means agreeing the commercial objective, understanding the available data, establishing a credible baseline and defining exactly how success will be measured.
If the numbers stack up, we’ll design the marketing program and build a custom contract around it, with clear targets, shared accountability and a guarantee that we’ll deliver the agreed return.
If we don’t achieve it, we’ll give our fee back.
Start your initial tmp.ROI assessment or get in touch to discuss how the ROI guarantee could work for your business.