---
title: "LinkedIn Trends: Unpacked"
description: In this short video our social media team share their key trends for LinkedIn that B2B marketers can capitalise on in 2025.
---

[News & Insights ](https://www.tmpb2b.com/en-gb/insights)

# [LinkedIn Trends: Unpacked](https://www.tmpb2b.com/en-gb/insights/linkedin-trends-unpacked)

 Written by [TMP](https://www.tmpb2b.com/en-gb/insights/author/tmp) | Jan 20, 2025 10:44:16 AM

Our pick of the LinkedIn trends for 2025 to help boost your B2B marketing strategy.

We're unpacking marketing to bring you closer to the tactics that will help you drive value for your business. In this instalment, our Social Media team shares their top picks of the LinkedIn trends to look out for this year. From the power of buying group marketing to leveraging video and CTV, find out where you need to focus to stay ahead. Watch for insights on:

- Why brand-building is a must-have, not a nice-to-have.
- The power of influencer strategies.
- Game-changing, AI powered tools like LinkedIn's new company reporting tool (CAPI).

 

Ready to make the most of LinkedIn in 2025? [Reach out to us](https://www.tmpb2b.com/en-gb/contact-us?hsLang=en-gb) to explore how these trends can help you drive more value this year.

[View full post](https://www.tmpb2b.com/en-gb/insights/linkedin-trends-unpacked)

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