Building trust has never been harder.
Buyers are more skeptical than ever. Every company is claiming to be innovative, AI-powered and transformational. Budgets are under pressure. Marketing is being questioned from every direction.
In this Women Leading in B2B discussion, leaders from Intuit, Autodesk and Huntress share why trust isn't something you can campaign your way to. It comes from years of building relationships, demonstrating credibility and showing up consistently before you ask customers for anything.
The conversation explores why buyers trust evidence more than taglines, why AI earns its place through demonstration, not declaration, and how marketing leaders can build trust with customers, executive teams and their own people.
The panel also discusses leading through pressure, balancing short-term business needs with long-term brand building, creating teams where people feel confident enough to take risks, and why clarity and psychological safety matter just as much as performance.
Watch the full discussion